People respond best when they are treated like individuals. So, it’s not a good practice to send every campaign to each individual on your house list, nor is it wise to send the same messaging to everyone. Providing this level of individual attention to a list of new prospects presents an even tougher challenge. The challenge of identifying the right list and the right names on that list is a skill called list segmentation, and it’s a strong suit of BBM.

At BBM we have the specialists and techniques to help you understand the individuals on your list, so we can identify the right people to target. Starting with a deep analysis of your data file, we determine a profile of the individuals who are most likely to respond to your offers. Once we know who that target audience is, we are able to segment and break down your database for a house mailing or recommend list rentals and selections for a prospect mailing. The profile is based on key factors we learn about your optimal target audience, including:

1. Demographic information (e.g., gender, household income and home value)
2. Psychographic information (e.g., interests, activities, lifestyles, values and personality)
3. Firmographic data for businesses (e.g., employee size, revenue, industry and number of locations).

Whether you are trying to reach consumers, students, parents, or members, BBM has the tools to help you with the proper messaging, design and marketing channels to explore – and the critical analytical insight to direct your campaign to the right people.