ALPHA is our proprietary campaign management and modeling system. We design data driven marketing campaigns and manage them thru the complete campaign life-cycle (plan, test, execute, measure and refine). BBM’s team of managers focus on proper test design, significance testing, establishing error ranges, and key success metrics. We have extensive experience in dealing with marketing databases and predictive data mining techniques including logistic regression and decision tree analysis. Other services include:

1. Create and update strategies and tactical plans for campaigns to meet the product and marketing goals.
2. Develop valid campaign test designs to ensure conclusions are obtained and are of significance.
3. Continually assess campaign information and design needs.
4. Create complex analysis, interpret results and provide a point of view to client.
5. Ensure business rules for consumer contact strategies are coordinated.
6. Identify and advocate process, system, tool and data enhancements to maintain a cycle of continuous improvement in campaigning.
7. Drive efficient utilization of time by scheduling and auditing pre-existing campaigns.
8. Operationalize innovative data-driven campaign techniques such as: full personalization in content/offers with response channel consistency, lead nurturing with predefined message pathways/rules, campaign response modeling, optimize performance by managing recency and frequency.
9. Identify data trends and create target models that will lead to more efficient targeting of direct mail campaigns.
10. Pioneer campaign reports through ad-hoc analysis and publishing of results.
11. Manage external vendors (USPS, etc.) to acquire additional data for campaign testing.