Our data specialists perform in-depth research to identify your target market and how they will respond. Through advanced algorithms, profiling, modeling and segmentation methods, we are able to optimize your marketing results, cost-efficiency, and overall ROI.

Our detailed analysis provides concrete answers about your audience, empowering us to selectively target the prospects you are most likely to engage with your marketing campaign. With predictive modeling we can even prioritize targets by their level of response probability. With this insight into your data we can better answer important questions, including who you should target, how to reach that target audience, when to contact them and what type of marketing message to send them.

BBM’s data discovery and predictive analysis stage translates into 4 key benefits:

1. Optimal use of campaign resources (i.e., time and money)
2. Informed selection of marketing channels for specific messaging
3. Ability to project ROI
4. New understanding of potentially undiscovered ways to build a relationship with your prospects