The power of direct mail is still significant because it’s reaching the age group that includes baby boomers, who are still largely more comfortable with direct mail than other, newer forms of communication.

As prevalent as technology has become in our society, it’s important to remember that there are massive audiences who rarely or never use the Internet and others who simply respond better to print campaigns. In fact, according to survey research from ICOM, all age groups felt that direct mail gave campaigns an enhanced level of credibility. As a result, direct mail continues to be a viable and even critical component of a marketing campaign. BBM is an expert at determining the best use of direct mail for an organization’s print communications or marketing campaign.

BBM offers marketers economic and strategic advantages through our comprehensive in-house printing, mailing and fulfillment services. BBM is well suited for local, regional, and national mailings of any size. No matter the direct mail need, BBM has done it successfully, including:

1. Web or sheet fed print projects
2. Digital or variable data
3. Self-mailers
4. Fully variable postcards
5. Letters
6. Brochures
7. and more.