The low cost of the email campaign makes it an attractive but challenging channel to execute successfully. At BBM, we help clients leverage the intrinsic advantages of the email channel, including its ability to reach your prospects in a fast, inexpensive and efficient manner. Because email is so inexpensive, the volume of competing email traffic is immense. To establish solid response rates in your email campaigns, you need to know the factors that determine whether your target prospect will open an email.

BBM is able to gain a meaningful understanding of your target market through powerful algorithms and profile building technology. The end result is a balanced, results-driven approach to reaching, communicating and engaging with your prospects.

A successful marketing campaign requires multiple touch points with your audience to catch them at the right places at the right times. Email is often an integral piece of a successful marketing campaign. Recent studies have shown that adding email to a print-only marketing campaign can result in a 28% increase in response.