Sending a good message to the wrong person is just as bad as sending a bad message to the right person (maybe worse). Marketing analysts believe that the drivers of campaign success are divided like this: 20% is effectiveness of the creative, 40% is the quality of the offer/messaging, and 40% is the people you ultimately target. Understanding and targeting the right audience touches all three pieces of that pie, and that’s why BBM places so much emphasis on list selection.

Even as marketing has evolved, BBM has always had a reputation for excellence in list selection. Knowing the right audience, in terms of demographics, buying behavior, and other factors, empowers BBM to recommend the proper direct mail and email lists for clients to target. With the right data analysis, we can identify the prospects that are most likely to respond to your marketing campaigns.