To get people to respond to your marketing efforts, you first need to figure out who your target audience is and the best way to reach them. The key to successful marketing campaigns begins with data -- not just any data, but solid data that provides insight. The concept is called profiling, and it’s simply a way to identify the ideal target so you can collect “mirror-images” within your house list or prospect lists.

Profiling to gain higher response rates boil down to 3 simple factors:

1. Understanding the profile of your existing house file/database and what it is that makes these people tick.
2. Finding other people whose geographic, demographic and psychographic characteristics and attributes match or “mirror-images” those on your refined list of customers.
3. Reaching out to these new “mirror-images” prospects in the right way.

At BBM we don’t employ the “shotgun” approach to marketing. We use profiling to create a more efficient campaign by taking a deep dive into the database. This will help us determine the key subsets of people who will respond best to your marketing efforts. With the profile in place, we are able to refine your house list, plus we can extend your reach by targeting within a database of over 200 million names nationwide. With the right list and insight into the people on that list, we build a multi-touch marketing campaign that connects you to your new prospects using the channels they use to make decisions.