Connecting with new prospects isn’t getting any easier. People are bombarded with all kinds of content, and it’s getting increasingly harder to get their attention long enough to convert them. Marketers need new tools to make it easier to identify and engage these prospects.

BBM is meeting the needs of the modern marketer with multi-channel campaigns, targeted to the subgroup of prospects that are mostly likely to convert. First, we analyze your database and using advanced algorithms, we identify your optimal target audience.

Multi-touch campaigns simply produce better results. In fact, recent studies by Infotrends/CAP Ventures have identified the potential impact of multi-channel marketing vs. individual communications as follows:

1. print + landing page: +19% improvement
2. print + email: +28% improvement
3. print + email + landing page: +34% improvement
4. print + email + landing page + mobile marketing: +35% improvement