What if you could know your marketing list well enough that you could target only the individuals that meet your margin requirement and have a high chance of responding? This understanding begins with modeling, and BBM has established advanced modeling techniques, based on years of experience studying and analyzing various audience data, including various industry/consumer audiences, demographics, buying behavior, response history and sales history.

A good model takes into consideration all the variables that might influence how people behave and respond to marketing offers and messaging. The more complete the model, the greater its power to predict the variables that will influence behavior. Using complex algorithms, BBM helps clients determine what makes your audience most likely to convert and can even segment them into their likelihood to respond (e.g., who will be in the top 10%, 20% etc.).

Having this detailed knowledge and flexibility enables your organization to target only high-probability segments, for maximum ROI level. Additionally, it enables you to test names from lower segments, to determine the added value and impact, without having to communicate an offer to the entire database.

This modeling approach allows for much more targeted marketing efforts versus the shotgun approach of reaching out to an entire file, rented or compiled mailing list, thus resulting in a more effective marketing program and greater long-term ROI.