Performance Reporting quantifies the level of success generated by all the creativity, analysis, hard work and campaign management we have invested together. Performance analysis is critical, and BBM’s depth of reporting is a major reason why first-time BBM customers become long-term clients.

Extensive reporting and measuring of results is conducted by BBM’s data specialists, to determine the performance of the campaign at every level and through each individual marketing channel. We evaluate the outcomes, and present them to the client, to compare them against the original goals and objectives.

In addition to indicating the overall success of the campaign, the results can provide useful insight for calibration of future campaigns. We gain perspective into the performance of one channel versus another, one creative approach versus another or one offer versus another. This type of information can be leveraged to fine-tune and execute successful marketing efforts into less expensive, more effective campaigns.