We work with some of the nation's top financial companies.
ALPHA is our proprietary campaign management and modeling system. We design data driven marketing campaigns and manage them thru the complete campaign life-cycle (plan, test, execute, measure and refine). BBM’s team of managers focus on proper test design, significance testing, establishing error ranges, and key success metrics. We have extensive experience in dealing with marketing databases and predictive data mining techniques including logistic regression and decision tree analysis.